ZigZag
After 8 years of brewing beer, Simba sought to enter the world of spirits. The entrant? ZigZag — an edgy and colorful brand that rejects the snobisms of high-end Vodkas and embraces stepping out of line. I helped bring ZigZag to life by adapting the packaging identity (designed by Opposite in Goa) to the digital realm.
In collaboration with the creative team, I strategized the design and roadmap for the product's digital launch. I executed the creatives, provided creative direction for the photo and video shoots, and conceptualized celebrity partnership promotions which reached nearly 7 million people as of 2024.
In the 6 months I worked on this project before starting my Master's program at NYU, I helped set the tone for the brand's digital presence.
From social media to campaign assets, I executed a visual language that extended the bold, irreverent energy of ZigZag's packaging into its digital presence — building a recognizable brand voice from the ground up.
