Tyke
I was the visual designer at Tyke, a fintech startup with the goal of democratizing investment opportunities traditionally only accessible to the wealthy. I designed product identities, UI, and helped rethink the company's flagship investment instrument. I also shaped the brand by developing and implementing a visual style guide, helping the brand have a cohesive online presence.
Visual and UI design across product — onboarding illustrations, portfolio page revamp, secondary market identity, refer and earn program, and beyond.
A crucial part of Tyke's mission was to educate users through a blog series exploring the startup-investment intersection. I illustrated graphics for the series, translating complex ideas into colorful visuals.
For a relatively new company, social media plays a major role in grabbing new eyes and establishing trust. Initially outsourced to an agency for this work, I took over this role to establish a cohesive style guide, driving a comprehensive redesign of social media for a unified and elevated online presence. I've conceptualized and executed dynamic social media campaigns, contributing to successful awareness and heightened brand visibility.
